What Practitioners Built When the Industry Stopped Building It For Them.
The 14-Day Mindset Reset
Two paths, one system: Job Search or In-Role.
Two weeks of daily prompts and two live Tuesday Zoom sessions. Choose your path each day.
Built for IT, ITAM, SAM, and CMDB professionals who know the work and have lost momentum, whether you're searching for your next role or want to lead better in the one you have.
Connect Three Days. One Room. The Practitioners Who Actually Run These Programs.
Practitioners across ITAM, SAM, AMDB/CMDB, and FinOps convene in Oak Ridge for three days of mentored, 300/400-level work — vendor-neutral, with no sponsored sessions or no sales pitches. Every conversation is peer-vetted. Every framework is built from real audits, real renewals, and real environments.
The Summit was originally designed as two days. After the first year, attendees asked for a third. That request became Day 3 - the deeper-work day where the most direct vendor and audit conversations actually happen.
The Practitioners You Will Learn From
Faculty selected for scars, not titles. Three IAITAM Fellows. A sitting CFO. A sitting CIO. A former enterprise-software CEO. The former Gartner Worldwide Practice Leader for ITAM. Zero 100-level reruns. Nothing you could have gotten from a webinar.
Our mentors include...
Bill Talbot, Founder, ITMC & ITAM Kitchen | The ITAM Mechanic™
Topic: Designing the Role You Were Built For — Becoming Irreplaceable in a Discipline That Demands More
Bill Thurman, Founder, ITMC | CFO/Treasurer
Topic: The CFO's Changing View of ITAM — What's Earning Funding Now and What's Losing It
Patricia Cicala, Advisor, ITMC | IAITAM Fellow | Former Practice Leader, Gartner
Topic: The Future of Software Licensing: A Roller Coaster Ride – New and More of the Same
Larry Shoup, Advisor, ITMC | IAITAM Fellow | Former CEO, Janus Software
Topic: AI Doesn't Solve ITAM — And How to Tell Management That
Catherine Jostad, Founding Member, ITMC | VP Vendor & Contract Management
Topic: Where to Draw the Line: Terms & Conditions That Protect Value and Reduce Risk
Alexander Golev, Advisor, ITMC | Partner, Head of Consulting and Services, SAMexpert
Topic: Winning the Audit, Finding the Savings, and Sustaining the Pace Without Burning Out
Robert Collins, 30-Year ITAM Practitioner | Government Sector
Topic: Standards-Grounded ITAM — Building Programs That Survive Scrutiny
Deanna Hennigar, 20-Year ITAM Practitioner | ITAD & Training Specialist
Topic: ITAD Under Pressure — Data Risk, Regulatory Expectations, and the 2026 Disposition Standard
Rennie Rollinson, Director, IT Asset Management Services
Topic: Leading the ITAM Team — The Manager's Playbook
William Choppa, President & General Manager, Americas, OpenLM | Former CEO, Eracent
Topic: SAM's Blind Spot: The High-Performance Computing Licenses You Don't Control
Jessica Thomas, Organizational Change Consultant
Topic: Stay Calm. Energize the Room. Lead the Change ITAM Actually Needs.
Chad Gates, Chief Information Security Officer
Topic: A CISO's Take on ADHD — Leveraging It, Supporting Yourself, and Solving the Problems Your Boss Actually Cares About
Neal Reyes, COO/CIO/CTO | Host, The Executive Perspective Podcast
Topic: ITAM Through the CIO Lens — What Gets Funded, What Gets Cut, and How You Become Indispensable
Plus: Daily Round Tables and Peer Breakout Sessions
...where mentors and practitioners sit at the same table, and the most candid conversations of the entire Summit happen.
Location: Oak Ridge, Tennessee
Set in the foothills of the Great Smoky Mountains, the TownePlace Suites by Marriott in Oak Ridge gives the Summit a quiet, focused environment for the conversations that matter. Modern accommodations, a built-in conference space, and panoramic mountain views — close enough to the venue that you'll never miss the work.
— Exclusive ITAM Summit rates at the Towneplace Suites by Marriott.
Event Address: 300 South Rutgers Avenue, Oak Ridge, TN 37830
— Steps from the event venue. (in the hotel conference center)
— Limited rooms available. Book yours today.
Attendees from the past three ITAM Summits have used the frameworks, peer connections, and executive communication models from Oak Ridge to win promotions, secure budget approvals, and deliver measurable program improvements. The work continues long after the room empties.
Need to Make the Case to Your Leadership?
We've already built the case for you. Three documents — the Submission Brief for the manager meeting where the decision actually gets made, the Executive Approval Memo for the CIO, CTO, or CFO conversation, and the Business Justification for the deeper review.
The work is done. The case is built. The only thing missing is your decision.
You've Been Strong in Silence
I see you. I'm in it too -
fourteen months, same storm.
Updating your resume at midnight. Fighting the 2 a.m. spiral while AI headlines and "instant experts" make it all feel rigged. Or you're still in the seat, smiling on calls, and running on fumes.
The 14-Day Mindset Reset is a short, fierce intervention for people who refuse to be defined by a gap on LinkedIn or a bad stretch in the role. Thirty minutes a day. Two live Zoom sessions. No fluff - clarity, courage, and habits that cut through the noise so you show up certain, focused, and moving again.
If you've been carrying this alone, come reset with me. Not hype. Not theory. The practices I used to stop the spiral and start leading my days again. Let's trade quiet suffering for deliberate momentum.
When you stop carrying this alone, you show up differently - in interviews, in meetings, and at home. The people who love you notice.
This means...
A peer network that doesn't expire — the conversations and connections from Oak Ridge continue long after the room empties
Skill development from practitioners who've done the work — frameworks, sequencing, and applied techniques you can use Monday morning
Shared scar tissue — practitioners learning from each other's audits, renewals, and program failures, not from theory
Ongoing access to mentors and peers — the Summit isn't a three-day event; it's the entry point to a discipline community
The credential that proves the work — the Certificate of Applied Impact, earned by building an Applied Maturity Plan for your own program during the Summit
You don't need another lecture.
You need your edge back.
Sound Familiar?
You've rewritten your resume four times. You've applied. You've waited. Nobody called.
Or you're still in the role while your energy is flat and your standards have slipped.
Nothing is wrong with you. The job search is a mindset problem as much as a skills problem, and staying put doesn't have to mean standing still.
Who This Is For
IT, ITAM, SAM, and CMDB professionals who know the work, and want the confidence and consistency to act on it.
In a job search: you've applied, waited, and lost momentum.
In the role: your energy is flat and your standards have slipped.
Either way: you want a daily system, not another pep talk.
This means...
A peer network that doesn't expire — the conversations and connections from Oak Ridge continue long after the room empties
Skill development from practitioners who've done the work — frameworks, sequencing, and applied techniques you can use Monday morning
Shared scar tissue — practitioners learning from each other's audits, renewals, and program failures, not from theory
Ongoing access to mentors and peers — the Summit isn't a three-day event; it's the entry point to a discipline community
The credential that proves the work — the Certificate of Applied Impact, earned by building an Applied Maturity Plan for your own program during the Summit
You already know the work. The 14-Day Mindset Reset builds the daily habit to act on what you know.
Who This Summit Is For
Built for the experienced practitioner — the one who has done the work, has the scar tissue, and is ready to evolve the discipline.
ITAM and SAM practitioners — leading discovery, contracts, audits, renewals, and the financial discipline of the assets in their domain
CMDB and AMDB practitioners — architecting the foundation where ITAM and configuration management meet
FinOps practitioners — partnering with ITAM, SAM, and configuration management on cloud and SaaS spend governance
Department leaders and program managers — accountable for budget, risk, and outcomes
Industry executives and consultants — shaping where the discipline goes next
Practitioners new to the discipline while seasoned in the business — procurement, sourcing, IT operations, finance, or contracts, now carrying ITAM, SAM, or CMDB work
This means...
A peer network that doesn't expire — the conversations and connections from Oak Ridge continue long after the room empties
Skill development from practitioners who've done the work — frameworks, sequencing, and applied techniques you can use Monday morning
Shared scar tissue — practitioners learning from each other's audits, renewals, and program failures, not from theory
Ongoing access to mentors and peers — the Summit isn't a three-day event; it's the entry point to a discipline community
The credential that proves the work — the Certificate of Applied Impact, earned by building an Applied Maturity Plan for your own program during the Summit
If you've been doing this work long enough to know what's broken and what's coming, this Summit was built for you.
How The Mindset Reset Works
Day 1, Monday, Oct 19: your first daily prompt arrives by email with both paths. Pick yours and take one action.
Live on Tuesdays, Oct 20 and Oct 27, 10:00 AM ET: one hour on Zoom with hot seats. The Zoom link is emailed 48 hours before. Replays are posted within 24 hours.
Day 14, Sunday, Nov 1: finish with a simple plan you can keep running.
A Day at the Summit
08:30 AM — Doors Open
09:00 AM — Morning mentor blocks begin
12:00 PM — Round-table lunch
01:30 PM — Afternoon mentor blocks
06:00 PM — Wrap-up
06:30 PM — Day Ends
What You Get
14 Daily Prompts
One short email each morning. One prompt, one action, two ways to apply it.
Two Paths, One System
Job Search or In-Role.
Choose your path each day.
Two Live Zoom Sessions
Tuesdays, Oct 20 and Oct 27, 10:00 AM ET, one hour each, with hot seats.
Replays Within 24 Hours
Miss a live session? Replays are posted in the member community within 24 hours.
A Plan You Keep
You finish with a simple plan you can keep running after Day 14.
What You Get
14 Daily Prompts
One short email each morning. One prompt, one action, two ways to apply it.
Two Paths, One System
Job Search or In-Role. Choose your path each day.
Two Live Zoom Sessions
Tuesdays, Oct 20 and Oct 27, 10:00 AM ET, one hour each, with hot seats.
Replays Within 24 Hours
Miss a live session? Replays are posted in the member community within 24 hours.
A Plan You Keep
You finish with a simple plan you can keep running after Day 14.
Oak Ridge not in the cards.
For the first time, the ITAM Summit is a hybrid event. You don't have to be in the room to be in the work. The room is still capped at 100 — but if Oak Ridge isn't in the cards this year, here's how you still do the work with us.
VIP Virtual Pass:
Can't get to Oak Ridge, yet still want to be there? VIP Virtual Pass puts you in the working breakout rooms, live on Zoom — doing the actual work alongside experienced practitioners, not watching. Capped at 100, same work as the room.
Kick-off Pass:
New to the ITAM Summit, or want a look inside before you commit? The Kick-off Pass gets you the morning of Day 1, live online, for $197. It's the entry point, not the full program — no breakout work, no Certificate. Just a real look at what Oak Ridge is doing.
Meet Your Guide
Led by Bill Talbot, CHPC and IAITAM Fellow, who built this reset on the practices he uses himself.
Not hype. Not theory.
Bill Talbot, CHPC | IAITAM Fellow | Founder, ITMC & ITAM Kitchen
Senior ITAM, SAM, and CMDB consultant plus a high performance coach. A career across Fortune 1000 environments, 3 continents, and 1000s of practitioners.
Bill Thurman, Founder, ITMC | CFO/Treasurer
Topic: The CFO's Changing View of ITAM — What's Earning Funding Now and What's Losing It
Patricia Cicala, Advisor, ITMC | IAITAM Fellow | Former Practice Leader, Gartner
Topic: The Future of Software Licensing: A Roller Coaster Ride – New and More of the Same
Larry Shoup, Advisor, ITMC | IAITAM Fellow | Former CEO, Janus Software
Topic: AI Doesn't Solve ITAM — And How to Tell Management That
Catherine Jostad, Founding Member, ITMC | VP Vendor & Contract Management
Topic: Where to Draw the Line: Terms & Conditions That Protect Value and Reduce Risk
Alexander Golev, Advisor, ITMC | Partner, Head of Consulting and Services, SAMexpert
Topic: Winning the Audit, Finding the Savings, and Sustaining the Pace Without Burning Out
Robert Collins, 30-Year ITAM Practitioner | Government Sector
Topic: Standards-Grounded ITAM — Building Programs That Survive Scrutiny
Deanna Hennigar, 20-Year ITAM Practitioner | ITAD & Training Specialist
Topic: ITAD Under Pressure — Data Risk, Regulatory Expectations, and the 2026 Disposition Standard
Rennie Rollinson, Director, IT Asset Management Services
Topic: Leading the ITAM Team — The Manager's Playbook
William Choppa, President & General Manager, Americas, OpenLM | Former CEO, Eracent
Topic: SAM's Blind Spot: The High-Performance Computing Licenses You Don't Control
Jessica Thomas, Organizational Change Consultant
Topic: Stay Calm. Energize the Room. Lead the Change ITAM Actually Needs.
Chad Gates, Chief Information Security Officer
Topic: A CISO's Take on ADHD — Leveraging It, Supporting Yourself, and Solving the Problems Your Boss Actually Cares About
Neal Reyes, COO/CIO/CTO | Host, The Executive Perspective Podcast
Topic: ITAM Through the CIO Lens — What Gets Funded, What Gets Cut, and How You Become Indispensable
Plus: Daily Round Tables and Peer Breakout Sessions
...where mentors and practitioners sit at the same table, and the most candid conversations of the entire Summit happen.
What People Say
JoAn N.
"You opened my eyes. I was stuck on one thought, but you gave me an idea that struck out that I never thought about."
Deanna H.
"It's made me more aware of the decisions I need to make."
Alexander G.
"I just like the structure. I like that you know what you're doing. You have the structure and I know I'm in good hands."
Replays Within 24 Hours
Miss a live session? Replays are posted in the member community within 24 hours.
A Plan You Keep
You finish with a simple plan you can keep running after Day 14.
Our 3 Day Guarantee
If the 14-Day Mindset Reset isn't for you, you get your money back.
Complete the daily prompts for Days 1, 2, and 3, and attend the first live session on Tuesday, Oct 20.
After Day 3 (Wednesday, Oct 21), follow the refund instructions in your confirmation email. No refund is considered until Day 3 is complete. Requests close at 11:59 PM ET on Thursday, Oct 22.
A Day at the Summit
08:30 AM — Doors Open
09:00 AM — Morning mentor blocks begin
12:00 PM — Round-table lunch
01:30 PM — Afternoon mentor blocks
06:00 PM — Wrap-up
06:30 PM — Day Ends
Questions, Answered
What practitioners walk back to their organizations with — and what it's worth.
Do I have to be unemployed to join? No. There are two paths, Job Search or In-Role. You choose the one that fits.
Who is this for? IT, ITAM, SAM and CMDB professionals who are between roles or struggling in the one they have.
How do the live sessions work? Two live Zoom sessions, Oct 20 and 27 at 10 AM ET. The Zoom link is emailed 48 hours before.
I'm already certified and experienced. Why this? Certifications prove knowledge. They don't build momentum. This reset connects expertise to action: clarity, energy, courage, and influence.
What if I miss a live session? Every session is recorded, and the replay is posted within 24 hours.
Fourteen days. One system. The only thing missing is your decision to start.
Questions, Answered
Do I have to be unemployed to join? No. There are two paths, Job Search or In-Role. You choose the one that fits.
Who is this for? IT, ITAM, SAM and CMDB professionals who are between roles or struggling in the one they have.
How do the live sessions work? Two live Zoom sessions, Oct 20 and 27 at 10 AM ET. The Zoom link is emailed 48 hours before.
I'm already certified and experienced. Why this? Certifications prove knowledge. They don't build momentum. This reset connects expertise to action: clarity, energy, courage, and influence.
What if I miss a live session? Every session is recorded, and the replay is posted within 24 hours.
Fourteen days. One system.
The only thing missing is your decision to start.
Meet Your Guide
Led by Bill Talbot, CHPC and IAITAM Fellow, who built this reset on the practices he uses himself.
Not hype. Not theory.
Bill Talbot, CHPC | IAITAM Fellow | Founder, ITMC & ITAM Kitchen
Senior ITAM, SAM, and CMDB consultant. A career across Fortune 1000 environments.
Bill Thurman, Founder, ITMC | CFO/Treasurer
Topic: The CFO's Changing View of ITAM — What's Earning Funding Now and What's Losing It
Patricia Cicala, Advisor, ITMC | IAITAM Fellow | Former Practice Leader, Gartner
Topic: The Future of Software Licensing: A Roller Coaster Ride – New and More of the Same
Larry Shoup, Advisor, ITMC | IAITAM Fellow | Former CEO, Janus Software
Topic: AI Doesn't Solve ITAM — And How to Tell Management That
Catherine Jostad, Founding Member, ITMC | VP Vendor & Contract Management
Topic: Where to Draw the Line: Terms & Conditions That Protect Value and Reduce Risk
Alexander Golev, Advisor, ITMC | Partner, Head of Consulting and Services, SAMexpert
Topic: Winning the Audit, Finding the Savings, and Sustaining the Pace Without Burning Out
Robert Collins, 30-Year ITAM Practitioner | Government Sector
Topic: Standards-Grounded ITAM — Building Programs That Survive Scrutiny
Deanna Hennigar, 20-Year ITAM Practitioner | ITAD & Training Specialist
Topic: ITAD Under Pressure — Data Risk, Regulatory Expectations, and the 2026 Disposition Standard
Rennie Rollinson, Director, IT Asset Management Services
Topic: Leading the ITAM Team — The Manager's Playbook
William Choppa, President & General Manager, Americas, OpenLM | Former CEO, Eracent
Topic: SAM's Blind Spot: The High-Performance Computing Licenses You Don't Control
Jessica Thomas, Organizational Change Consultant
Topic: Stay Calm. Energize the Room. Lead the Change ITAM Actually Needs.
Chad Gates, Chief Information Security Officer
Topic: A CISO's Take on ADHD — Leveraging It, Supporting Yourself, and Solving the Problems Your Boss Actually Cares About
Neal Reyes, COO/CIO/CTO | Host, The Executive Perspective Podcast
Topic: ITAM Through the CIO Lens — What Gets Funded, What Gets Cut, and How You Become Indispensable
Plus: Daily Round Tables and Peer Breakout Sessions
...where mentors and practitioners sit at the same table, and the most candid conversations of the entire Summit happen.
Meet Your Guide
Led by Bill Talbot, CHPC and IAITAM Fellow, who built this reset on the practices he uses himself.
Not hype. Not theory.
Bill Talbot, CHPC | IAITAM Fellow | Founder, ITMC & ITAM Kitchen
Senior ITAM, SAM, and CMDB consultant. A career across Fortune 1000 environments.
Bill Thurman, Founder, ITMC | CFO/Treasurer
Topic: The CFO's Changing View of ITAM — What's Earning Funding Now and What's Losing It
Patricia Cicala, Advisor, ITMC | IAITAM Fellow | Former Practice Leader, Gartner
Topic: The Future of Software Licensing: A Roller Coaster Ride – New and More of the Same
Larry Shoup, Advisor, ITMC | IAITAM Fellow | Former CEO, Janus Software
Topic: AI Doesn't Solve ITAM — And How to Tell Management That
Catherine Jostad, Founding Member, ITMC | VP Vendor & Contract Management
Topic: Where to Draw the Line: Terms & Conditions That Protect Value and Reduce Risk
Alexander Golev, Advisor, ITMC | Partner, Head of Consulting and Services, SAMexpert
Topic: Winning the Audit, Finding the Savings, and Sustaining the Pace Without Burning Out
Robert Collins, 30-Year ITAM Practitioner | Government Sector
Topic: Standards-Grounded ITAM — Building Programs That Survive Scrutiny
Deanna Hennigar, 20-Year ITAM Practitioner | ITAD & Training Specialist
Topic: ITAD Under Pressure — Data Risk, Regulatory Expectations, and the 2026 Disposition Standard
Rennie Rollinson, Director, IT Asset Management Services
Topic: Leading the ITAM Team — The Manager's Playbook
William Choppa, President & General Manager, Americas, OpenLM | Former CEO, Eracent
Topic: SAM's Blind Spot: The High-Performance Computing Licenses You Don't Control
Jessica Thomas, Organizational Change Consultant
Topic: Stay Calm. Energize the Room. Lead the Change ITAM Actually Needs.
Chad Gates, Chief Information Security Officer
Topic: A CISO's Take on ADHD — Leveraging It, Supporting Yourself, and Solving the Problems Your Boss Actually Cares About
Neal Reyes, COO/CIO/CTO | Host, The Executive Perspective Podcast
Topic: ITAM Through the CIO Lens — What Gets Funded, What Gets Cut, and How You Become Indispensable
Plus: Daily Round Tables and Peer Breakout Sessions
...where mentors and practitioners sit at the same table, and the most candid conversations of the entire Summit happen.
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